While it may seem that airline frequent flyer programs provide rewards for 'free', in fact someone does actually pay. This is why these programs are in fact very profitable for airlines. READ ON →

There are many uncertainties regarding the future of the aviation industry and what this means for frequent flyers. I provide my take on what we can expect over the coming years. READ ON →

This Editor's View takes a look at the future of First Class in the post-COVID world. Will there be one and if so, what will it look like? READ ON →

I take a look at the topic of reward seat availability, and how airlines can look to improve their current reward seat allocations, which in turn will keep frequent flyer members happy and engaged. READ ON →

With the connection among alliance partner airlines loosening over the past number of years, are alliances still as useful in today's global aviation market as they once were, or are there better models? READ ON →

Many people strive to earn status with one particular frequent flyer program, but if you redeem your hard-earned points wisely, it may not always make sense to stay loyal to one program. READ ON →

Virgin Australia is looking to take the fight to its competition by being a leaner, meaner version of its former self. But will this strategy work? READ ON →

With the introduction of Rex on capital city routes from March 2021, and its plans to introduce a frequent flyer program, I discuss whether a third program can be effectively sustained in the Australian market. READ ON →

Hotel loyalty programs are gaining in popularity, but are hampered by the fact that their current reward offering still falls short of that offered by airline frequent flyer programs. I take a look at how they can improve. READ ON →