This Editor's View takes a look at the future of First Class in the post-COVID world. Will there be one and if so, what will it look like? READ ON →

I take a look at the topic of reward seat availability, and how airlines can look to improve their current reward seat allocations, which in turn will keep frequent flyer members happy and engaged. READ ON →

With the connection among alliance partner airlines loosening over the past number of years, are alliances still as useful in today's global aviation market as they once were, or are there better models? READ ON →

Many people strive to earn status with one particular frequent flyer program, but if you redeem your hard-earned points wisely, it may not always make sense to stay loyal to one program. READ ON →

Virgin Australia is looking to take the fight to its competition by being a leaner, meaner version of its former self. But will this strategy work? READ ON →

With the introduction of Rex on capital city routes from March 2021, and its plans to introduce a frequent flyer program, I discuss whether a third program can be effectively sustained in the Australian market. READ ON →

Hotel loyalty programs are gaining in popularity, but are hampered by the fact that their current reward offering still falls short of that offered by airline frequent flyer programs. I take a look at how they can improve. READ ON →

With outgoing CEO Paul Scurrah out and former Jetstar CEO Jayne Hrdlicka in, there has been much speculation that Virgin Australia is set to become a low-cost airline. I provide my view here. READ ON →

I take a look at the vexed question of whether you should look to hoard your frequent flyer points and use them only for the highest-value redemptions, or look to use them earlier. READ ON →