Virgin Australia is looking to take the fight to its competition by being a leaner, meaner version of its former self. But will this strategy work? READ ON →

With the introduction of Rex on capital city routes from March 2021, and its plans to introduce a frequent flyer program, I discuss whether a third program can be effectively sustained in the Australian market. READ ON →

Hotel loyalty programs are gaining in popularity, but are hampered by the fact that their current reward offering still falls short of that offered by airline frequent flyer programs. I take a look at how they can improve. READ ON →

With outgoing CEO Paul Scurrah out and former Jetstar CEO Jayne Hrdlicka in, there has been much speculation that Virgin Australia is set to become a low-cost airline. I provide my view here. READ ON →

I take a look at the vexed question of whether you should look to hoard your frequent flyer points and use them only for the highest-value redemptions, or look to use them earlier. READ ON →

The COVID-19 pandemic has thrown up many uncertainties in the airline industry, with the future direction of airline prices amongst them. I take a closer look at this issue. READ ON →

The issue of Virgin Australia joining a global alliance has been debated for a well over a decade now. I take a look at this issue in more detail and what this can mean for Velocity members. READ ON →

Frequent flyer programs have long been a consistent financial performer for airlines. I take a look at their history and why they are such an asset for airlines. READ ON →

The expiry of frequent flyer points is a hotly debated topic and I take a look at the types of expiration policies that exist and how far frequent flyer programs should go in enforcing them. READ ON →