David Jones is a major department store retailer in Australia, competing with Myer. David Jones Rewards is a fairly low-key rewards program, especially when compared to the Myer One loyalty program with multiple status tiers and an in-house points system.
We take a look at the David Jones Rewards program and how you can benefit from it.
What is David Jones Rewards?
Instead of the usual plastic card, David Jones Rewards is a mobile-based program which issues members with a digital barcode upon sign up. This barcode can be saved in your Apple/Android wallet or the Stocard app.
While you are encouraged to scan your David Jones membership every time you shop with the department store, there aren’t any specific points to earn. Instead, each transaction will enter you into a monthly draw to win a $5,000 David Jones gift card.
Other perks include a welcome gift on signup (usually a $10 voucher) and a birthday reward each year plus personalised offers and event invitations tailored to your shopping history.
How do I join David Jones rewards?
Here are the steps to become a David Jones rewards member.
- Navigate to the David Jones rewards sign up page.
- Fill in your name, email and create a password. You can opt to sign up for email updates.
- You are now a David Jones Rewards member!
- You can fill in other details including your birthday if you want the birthday reward voucher.
Does David Jones have an app?
No, David Jones does not have an app. If you’re searching for one, be sure not to accidentally install a foreign app also called ‘David Jones’.
Earning David Jones rewards points
David Jones has a long-standing partnership with American Express. In fact, the main way to earn ‘David Jones points’ is actually just through a version of the Amex Membership Rewards (MR) program!
Holding one of the two available David Jones American Express cards allows you access to exclusive benefits including free standard delivery on online purchases, free gift wrapping and 4 years interest-free on big-ticket items when shopping at David Jones.
To manage your David Jones American Express credit card, see the card services page here.
David Jones American Express card
The David Jones American Express card earns 2 MR points per $1 spent at David Jones, 3 MR points per $1 spent at major supermarkets and petrol stations, and 1 MR point per $1 spent everywhere else. Additional store-only benefits include the ability to defer payments for certain purchases.
It’s a good entry-level card if your main expenses are groceries and fuel, plus the occasional spend at David Jones. See our David Jones American Express card guide to find the latest sign-up offers and annual fees.
David Jones American Express Platinum card
The David Jones American Express Platinum Card lets you earn 4 MR points per dollar spent in-store, with most of the other earn rates and benefits being the same as the non-Platinum card.
However, it also comes with the usual complimentary travel insurance when the full cost of travel is paid from the card, plus two complimentary lounge passes to the American Express lounge at Sydney and Melbourne International Airports
Buyers Advantage will extend the manufacturer’s warranty for up to 12 months on eligible items purchased on your card, while Purchase Protection offers peace of mind with insurance up to 90 days if your eligible item purchased with the card is stolen or damaged.
Read our David Jones American Express Platinum card guide for more information, including its current sign-up offer.
David Jones Storecard
Applications are no longer accepted for the David Jones Storecard. If you have this card, it can only be used to earn 1 point per dollar spent at David Jones. Rewards include gift cards or Qantas Points.
Redeeming David Jones rewards points
Earned a heap of Membership Rewards points through the David Jones American Express cards? You have two options: either opt-in to Qantas direct-earn, where points sweep over to Qantas each month, or opt-in to Membership rewards. There’s no additional fee for either option.
1. Qantas direct earn
This is a simple choice, where all the points you earn will be automatically swept to your Qantas Frequent Flyer account each month. If you select this, you will earn Qantas Points at half the advertised Membership Rewards earn rates.
For example, a Platinum card member would earn 4 MR points per $1 spent at David Jones, or 2 Qantas Points per $1 spent instead. For supermarkets and fuel stations, that’s 1.5 Qantas Points per $1. For everything else, it’s a low 0.5 Qantas Points per $1 (this is one of the card’s shortcomings).
2. Flexibility with Membership Rewards
If direct earn with Qantas doesn’t interest you, then the other choice is to have your points in the flexible Membership Rewards program. There any many uses of your points from here, such as:
- Transfer to nine other frequent flyer programs including Velocity, KrisFlyer and Asia Miles at a 2:1 ratio
- Use points to pay for David Jones purchases in-store or online
- Swap MR points to gift cards, travel bookings or other merchandise
- Use MR points for a credit on your card account
Very generally speaking, we would recommend transferring to other frequent flyer programs if you have travel planned, as that can net you the most value out of your points.
David Jones doesn’t really have its own points system, but it taps into American Express to create an interesting selection of credit cards that offer both direct-earn Qantas Points, or the flexibility of American Express Membership Rewards.
Add to that numerous David Jones-specific perks such as higher points earning rate, free delivery, free gift wrapping, and the ability to defer payments under certain conditions.
The David Jones American Express card (and Platinum card) have one of the highest earn rates for supermarkets and fuel stations, making this card an unexpected hit amongst Point Hackers, even for those who don’t actually shop at David Jones much.
It’s a clever strategy for a department store — why invest a lot of resources into a loyalty program for a relatively small and upmarket department store when you can simply leverage the benefits from a major player such as American Express?
This move will lock out some users who want to earn rewards at David Jones but aren’t able to apply for a David Jones American Express card for any reason. But as a last resort, you could just continue paying with a rewards-earning card or shop through the Qantas Mall to earn something with your purchases.
Frequently Asked Questions
Yes. David Jones introduced the David Jones Rewards program back in 2019 which allows members to redeem exclusive offers, events and rewards. However, it doesn’t have its own points system, instead, relying on its American Express co-branded cards for that.
Read our guide to American Express Membership Rewards on ways to spend the points you have earned when shopping with a David Jones American Express card.
The value of points earned at David Jones depends on whether you transfer them to Qantas Frequent Flyer or keep them in American Express Membership Rewards. Read more about our point valuations.
50,000 American Express Membership Rewards points can be worth different amounts depending on what you use them for.