American Express Membership Rewards cards have a somewhat hidden option—you can buy Amex points to top up your account at a reasonable cost. However, the overall value when converting to airline points is far below the level it was prior to the April 2019 devaluation of points.

The cost to top-up your Amex points for Membership Rewards-linked cards is AU$25 for 1,000 points or 2.5c per point. However, since most airlines are now a 2:1 ratio transfer from Amex, you are effectively buying one airline point for 5c, which is insanely high.

Amex Membership Rewards linked airline programs

At those rates, it might be cheaper to top-up points from the airline directly where offered. There are only very limited scenarios where buying Amex points make sense, and that’s when you’re desperate for a quick points top-up for a redemption.

In this guide, I’ll run through how to buy Amex points and how it compares to buying points through other means.

How to buy American Express Membership Rewards Points

The only way to purchase points is to call American Express Membership Rewards on 1300 363 276. Before you call, make sure you know all of the following details:

  • How many points you want to purchase (blocks of 1,000)
  • What to do with the points (transfer or redeem, can’t keep them)

Purchased points can be used for any travel partner such as airline and hotel transfers, merchandise and gift vouchers. There are no set limits for purchasing points, but presumably, Amex will apply limits if you go overboard.

Value of purchased American Express Membership Rewards Points

Here is a quick summary of the value of purchased Amex points.

Airline transfer partners are Emirates Skywards, Thai Royal Orchid Plus, Singapore Airlines KrisFlyer, Cathay Pacific Asia Miles, Etihad Guest, Malaysia Airlines Enrich, Velocity Frequent Flyer and Virgin Atlantic. Air NZ is not included as their Airpoints system is not great value.

Transfer PartnersTransfer RatioCost per point
All airlines (except Air NZ)2:1 (Amex to airlines)5c per point
Hilton Honors2:1 (Amex to Hilton)5c per point
Marriott Bonvoy3:2 (Amex to Marriott)3.75c per point
Gift cards, travel redemptions10,000 points = $502.5c per point

Click here to view all the transfer rates for Membership Rewards.

According to our valuation of frequent flyer points, the most we’d be willing to buy points for is about 1.2c to 1.7c per point, with a target redemption rate of up to 2c per point.

With the effective ‘cost per airline point’ being 5 cents through American Express, the cost is too high to get any value out of it unless it’s a small top-up for a big redemption.

Other ways to buy frequent flyer points

Before buying Amex points to top-up an account, consider these other ways which will get you a lot more value for your dollar.

Qantas

Consider buying from Qantas Wine with bonus points offers (e.g. $354 for six bottles of highly-rated wine and 15,000 Qantas Points). You’re effectively paying 2.36 cents per point, not including the six bottles of wine on the side!

Qantas Wine

It’s also possible to top-up Qantas Points straight from the source. If you needed 10,000 Qantas Points, instead of purchasing them from Amex for $500 (Ascent Premium program only), you could buy them from Qantas for $388.

Purchasing Qantas Points

Note that the Qantas Wine deal above is still better, giving 15,000 points and six bottles of wine for $354.

Velocity

While Velocity Frequent Flyer doesn’t have great wine deals like Qantas, buying points through their Points Booster is still cheaper than going through Amex.

10,000 Velocity Points costs $325, which is 3.25 cents per point. You just need to have some Velocity Points in your account before you buy a booster.

Purchasing Velocity Points

Singapore Airlines KrisFlyer

Unlike Qantas and Virgin, it’s actually harder to buy KrisFlyer miles straight from Singapore Airlines. They charge US$40 per 1,000 miles and you need to have a specific award in mind.

Let’s say you need 10,000 KrisFlyer miles. You could buy 20,000 Membership Rewards points from Amex for $500, or straight from SQ for US$400 (AU$585).

Alternatively, you could convert 15,500 Velocity Points into 10,000 KrisFlyer miles through their unique tie-up. From the image above, 16,000 Velocity Points would cost $469 if you bought it from scratch, which is slightly cheaper. 

Cathay Pacific Asia Miles

Like KrisFlyer, Asia Miles will sell you a restricted top-up at US$60 for 2,000 miles, up to 30% of the specific award you have in mind.

Asia Miles Top up

Let’s say you’re 10,000 Asia Miles short for a redemption. You could pay US$300 (around AU$440) straight to Asia Miles. Through Amex, the 20,000 Membership Rewards points are still $500, so you’re slightly better off through Asia Miles.

Summing up

It’s good to still have an option available with buying American Express Membership Rewards Points to transfer to airline partners, but due to the 2019 devaluations, this is no longer a good value option with each point costing 5c.

Most airlines, such as the ones described above, will have some other authorised way to top-up their points if you’re a little bit short, usually at a better rate than that.

If you’re short of points in your account, don’t hesitate to ask for help in the Point Hacks Community, as someone might have a clever way to top-up the shortfall and save some money.

Is it worth buying American Express Membership Rewards points and transferring them to airline partners? was last modified: October 31st, 2019 by Evin Tan Khiew