Flybuys is a big loyalty program that’s affiliated with Coles and Virgin Australia – but it also has many more partners. Earning Flybuys points allows you to redeem them for a number of rewards. These include transferring them to Velocity Points, discounts on your next Coles shop, or retail items from the Flybuys store.

This guide shows you how to get started with Flybuys. This includes strategies to help you earn points, and how to make the most of them when it’s time to get rewarded.

Watch this short video or continue reading below:

How can I earn Flybuys points?

The standard earn rate across a wide range of partners is 1 point per dollar spent. This includes Coles, Kmart, Target, First Choice Liquor, Liquorland, Officeworks, Bunnings and Flybuys Travel. At Swaggle, you can earn 2 points per dollar and at Shell Coles Express or Reddy Express, you’ll get 1 point per $2 spent.

The more important way to earn points is through bonus offers. You’ll often find these in the Flybuys app, where they need to be activated. Common offers include 5x bonus points on your shop, 10,000 bonus points over four weeks when you complete a shopping target, and much more. In Coles, you’ll often find 10x or 20x bonus Flybuys points on selected gift cards, every week.

Earning points on everyday spend is handy, but bonus points offers are where all the potential lies.

Point Hacks Pro Tip: Flybuys offers are targeted based on numerous factors including your shopping history. If you’re not seeing the offers you wan, consider not scanning your card for a while (perhaps get another family member to use their card instead).

Coles Plus paid subscriptions

If you regularly shop at Coles and Coles brands, signing up for Coles Plus can give your Flybuys points balance a significant boost. For a monthly fee, members enjoy a lower free delivery threshold and free access to rapid click and collect services.

But for points collectors, the ability to earn double Flybuys points is a drawcard of the paid subscription program. This applies when shopping online and in-store with Coles, and in-store when shopping at Coles Express, First Choice Liquor and Liquorland.

And if you need to stock up on liquor, customers can earn 10x Flybuys points for buying liquor online at Coles, First Choice Liquor and Liquorland.

Find out everything you need to know in our ultimate guide to Coles Plus or by watching the video below.

How do I join Flybuys?

Not a member yet? Simply follow the steps below to sign up. 

  1. Visit the Flybuys registration page and click sign up. If you have picked up a temporary Flybuys card from one of their retail partners, simply activate your card here.
  2. Fill in your personal details, including your home address and contact number. You’ll also need to set a password and read through the terms and conditions. On this page, you can also add an additional cardholder to the same account. 
  3. The next page consists of questions about your household. This includes the number of members, whether you own pets, as well as your business and shopping habits. These details help you receive more relevant offers. However, keep in mind that this step is optional.
  4. Check and verify your email address in your inbox.
  5. Congratulations! You’re all set to start earning Flybuys points. 

Who are Flybuys’ partners?

Flybuys has numerous partners, including Coles, Kmart and Bunnings. You’ll earn points with each dollar spent. For the full list of updated partners, click here.

A selection of Flybuys partners in 2025.

Note that the number of points earned per dollar spent varies across retailers and is subject to change. There are also frequent promos and offers which we cover in a separate guide here.

What rewards can I get with Flybuys?

Flybuys has a very extensive rewards catalogue, which you can browse here. The value per point isn’t great when you’re redeeming them for retail products. 

Instead, we recommend converting them to Velocity (1,000 Flybuys points = 500 Velocity Points) for Virgin Australia flights. As a last resort, you could use them to get money off at Coles and other partners (2,000 points = $10 off).

Virgin Business 737
Flybuys points could get you closer to Virgin Australia Business Class.

Savvy points collectors can also use Velocity Points for Business and First Class travel on partner airlines such as Qatar Airways, Singapore Airlines and United. Head to this Velocity landing page to link your accounts.

How do I earn Velocity Status Credits with shopping?

You can also earn Velocity Status Credits through Flybuys when you shop at Coles, Coles Online, Liquorland and First Choice Liquor and scan your Flybuys card (which is linked to your Velocity account).

The standard rate is one Status Credit per $100 spent each month (up to 10 Status Credits), across all participating stores mentioned above. Status Credits are essential to earning perks when flying with Virgin Australia and its partners.

Summing up

Flybuys offers a range of earning opportunities and numerous ways to redeem your points for rewards. In particular, we recommend transferring your Flybuys points to Velocity for flights. Even if you’re not a regular earner, it’s handy to top up your Velocity account when you’re close to a reward.

But if immediate cash discounts are more important to you, then it’s not a bad idea to convert your points into Flybuys Dollars and use them for discounts at the check-out.

Frequently asked questions

How do I check my Flybuys points? 

To check your Flybuys points balance, simply log in to either your Flybuys app or the Flybuys website with your membership number and password. Your points balance should be visible on the home screen upon login. 

I forgot to swipe my card, can I still get my points?

If you forgot to swipe your Flybuys card at Coles, you can return to Coles within 7 days of purchase with your receipt and Flybuys card to have the transaction added to your Flybuys account. For all other retailers, you will have to contact Flybuys at 13 11 16 between 9 am to 7 pm from Monday to Friday. 

How do I add a card holder? 

You will have the option to add additional cardholders in the registration process when you are signing up as a new Flybuys member. For existing members, simply click here. You will be prompted to log in if you aren’t already and fill in the additional cardholder’s name, date of birth and email address. The card details of your additional cardholder should come through instantly.

Can I use my Flybuys dollars on online purchases? 

No, Flybuys dollars can’t be used for online purchases – they can only be used in participating stores with the physical card present. You will be requested to enter the PIN you chose at the time of redemption during checkout. 

This content contains affiliate links from which Point Hacks may earn commissions from transactions generated from new customers, bookings and general enquiries. Find out more here.

The Ultimate Guide to Flybuys was last modified: June 19th, 2025 by Brandon Loo