The Ultimate Guide to EB World loyalty program

Australia’s largest video games retailer, EB Games, offers a broad loyalty program that extends to its merchandise-only arm, ZiNG Pop Culture. The EB World program caters to gaming enthusiasts and pop culture fans alike with benefits for purchasing new and pre-owned games and consoles, trade-in credit, pre-order notifications and more.

We dive into the perks of the EB World loyalty program and how you can get the most out of it when shopping at EB Games or ZiNG Pop Culture.

How does EB World work?

The EB World loyalty program operates on a tiered system, determined by your purchase activity. Members are rewarded with exclusive offers and perks, which only become greater as you work towards the program’s alluring top tier, Level V.

What are the benefits of EB World membership?

Members receive a range of benefits across EB Games and ZiNG Pop Culture stores, and you’ll receive greater perks as you progress through the levels. As a guide, here’s what to expect from EB Games’ loyalty program:

• Anniversary reward.
• Birthday reward.
• Bonus trade-in credit.
• Gift guarantee time period for returns.
• Game guarantee time period for returns.
• Early pre-order notifications.
• Early sales notifications.

What are the levels of EB World?

There are five levels of the EB World loyalty program:

• Level I – the program’s entry-level tier.
• Level II – members who earn between 1,200 to 4,499 Carrots.
• Level III – members who earn between 4,500 to 9,499 Carrots.
• Level IV – members who earn at least 9,500 Carrots.
• Level V – members that are in the top 9,999 of Carrot earners during the program’s membership year.

All of the tiers except Level V don’t require you to collect a certain amount of carrots within a time period to maintain or upgrade a level. You’ll progress through the tiers as long as you continue to make purchases at EB Games or ZiNG Pop Culture.

What are carrots?

Carrots is the points currency of EB World. When you make a purchase online or in-store or trade-in your old games, you’ll receive carrots credited to your account. There are even opportunities for members to pocket bonus carrots thanks to promotions and offers throughout the year.

As highlighted above, carrots determine your level in the EB World program.

How do I earn rewards?

There are a few ways to earn carrots to unlock higher tiers and rewards in the EB World program.

• Online and in-store purchases at EB Games, including brand new and pre-owned products.
• Online and in-store purchases at ZiNG Pop Culture.
• Trading in pre-owned products at EB Games.
• Pre-ordering products from EB Games or ZiNG Pop Culture.
• Completing your online EB World member profile.
• Through bonus offers and promotions throughout the year.

To ensure your carrots are credited to your account, you must present your membership card in-store at the time of purchase or trade-in, or enter your membership number online during checkout.

Citi Premier Credit Card

Offer Currently Not Available

Sign-up Bonus:

110,000 bonus Velocity Frequent Flyer Points¹

Rewards Earn Rate:

2 Citi reward Points per $1 spent on Eligible Transactions online or overseas and 1 Citi reward Point per $1 spent on Eligible Transactions everywhere else, capped at 200,000 Citi reward Points over a 12-month period

Annual Fee:

$300 p.a.

The Citi Premier Credit Card offers 110,000 bonus Velocity Points¹ for new cardholders who spend $8,000 or more on eligible purchases within 3 months from approval. The card earns up to 2 Citi reward Points per dollar on eligible transactions and includes complimentary membership and two airport lounge visits every year when you enrol in Priority Pass™, plus the ability to automatically transfer Points from the Citi Rewards Program to Velocity Frequent Flyer each month with Points Autosweep⁴. Offer ends 23 October 2025. This product is provided by National Australia Bank Limited, using certain trademarks temporarily under license from Citigroup Inc.

How do I sign up for EB World membership?

To sign up as a member of EB World, you must be at least 16 years of age. Membership is free, and you can join online or by picking up a card in-store at EB Games or ZiNG Pop Culture.

Summing up

As Australia’s largest video games retailer, EB Games offers plenty of perks for members of its EB World loyalty program. The ability to earn and redeem rewards on new and used video games, as well as trade-ins is a highlight of the program.

And even if you’re not an avid gamer, the reciprocal benefits at ZiNG Pop Culture stores mean that you can reap the rewards on merchandise, gifts and homewares, too.

Want to find out how you can maximise your rewards-earning potential in Australia? Explore all of our loyalty program guides, including JB Hi-Fi Perks, Telstra Plus and the best food, cafe and restaurant loyalty programs.

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