For six decades, global sportswear giant Nike has been synonymous with innovation, style and performance. The brand’s signature Swoosh dons the likes of sneakers, apparel and equipment. And for athletes and those seeking everyday comfort, joining Nike’s loyalty program, Nike Membership, can unlock a host of perks.

We step into the benefits of the Nike Membership program and what you can expect when you join.

What are the benefits of Nike Membership?

Nike Membership isn’t a points-based program, nor does it offer ongoing discounts on products. But it does offer some great benefits, which we outline below.

  • First and exclusive access to products.
  • Access to Nike By You, Nike’s shoe customisation tool.
  • Member-exclusive experiences, events, workshops and workouts.
  • Access to member-exclusive apps like Nike Training Club and Nike Run Club.
  • Add your interests for a personalised online shopping experience.
  • Keep track of your orders and favourite items through your account portal.
  • A Nike Member Reward on your birthday.

If you’re looking to get your hands on products as soon as they’re released – think sneakers and other apparel – then joining the program could be worthwhile. Nike Membership also unlocks access to free workout programs with Nike Training Club, so you can enjoy a range of strength, mobility and cardio exercises at your own pace.

How can I maximise my rewards?

Earn Velocity Points when you shop with Velocity e-Store

The Velocity e-Store is a great way to boost your Velocity Points balance when shopping online. Simply click through to the Nike website via Velocity e-Store and complete your order. Your transaction will be tracked, and you’ll receive a base rate of two Velocity Points per $1 spent.

Earn points by paying with a points-earning credit card

If you’ve got a credit card that earns frequent flyer points, why not take the opportunity to pocket points on your order? Plus, by clicking through the Velocity e-Store, you could double-dip on rewards. Easy!

How do I join Nike Membership?

Becoming a member is free and you’ll enjoy the benefits immediately. There are two ways to join:

  • Visit the Nike Membership page and create an account.
  • Download any of the Nike apps and create an account.

You’ll need a valid email address to receive a code to complete the sign-up process and receive your member benefits, including notifications of new releases.

Summing up

If you shop regularly with Nike, signing up for Nike Membership could be worthwhile to receive early access to releases and enjoy a personalised shopping experience. The program is free, easy to join and offers plenty of perks for members.

Featured image: Wu Yi, Unsplash


Is Nike Membership free?

Yes, Nike’s loyalty program is free to join.

What do you get with Nike Membership?

Nike members receive early access to products, exclusive apps and experiences, a birthday reward, and much more.

How do you become a Nike member?

You can join Nike Membership online or by downloading a Nike app and creating an account.

The Ultimate Guide to Nike Membership was last modified: October 19th, 2023 by Victoria Kyriakopoulos