Thanks to a heads up from one of the awesome fans of the site over on facebook (you should ‘like’ Point Hacks if you haven’t done so already), there’s currently a 15% bonus running on all transfers over to Etihad Guest from Amex Membership Rewards until the end of the month. If you’re an Ascent Premium cardholder, i.e. with a Platinum Charge Card, you’ll get a 20% bonus.
If you’re logged in to your Amex account you can access the offer page here. It’s not an offer to take advantage of speculatively, but if you have a redemption on Etihad, then it’s as good a time as any to do the transfer.
Etihad allow you to buy up from 70% of the total points allowance of a reward in cash – i.e. you give 75% in points, and pay 25% in cash – the rates for this are pretty acceptable, especially if it gets you over the line to Business or First Class. Etihad redemptions on a point to point basis are acceptable value – definitely not badly priced. On Etihad Guest partners costs are generally a bit exorbitant so target Etihad operated flights and you can get some decent value.