Last year Qantas launched their Red Planet insights business as part of their drive to monetise their frequent flyer program data even further.
Red Planet is designed to use Qantas’ customer data to better target Qantas’ own digital advertising and generate high-level consumer trends and insights to share with other advertisers too.
Red Planet started to run surveys and reward points a year ago, but it was all very low key, with minimal promotion. It looks like they are beginning to crank up with a general 150 Qantas Point offer available to anyone.
What’s new with Red Planet’s points for surveys initiative
Red Planet have launched “The Portal” at www.redplanetportal.com.au – this is now a more fully functional hub for Red Planet survey responders to check which surveys they have access to to earn points with.
There’s an initial launch survey which seems to be available to everyone which asks a bit more about your personal household and consumption habits – it took me about 5 minutes to respond to, and yields 150 Qantas Points. You’ll also be entered into a draw to win 250,000 Qantas Points.
What’s been frustrating about Red Planet in the past is they have often run competition-based survey rewards only. These suck as the chance of winning is so low – it’s much more preferable to me to get a fixed small reward than a chance at winning a large one.
I don’t know if this is changing with the launch of The Portal, but if they keep going down the competition only route, then there will be little reward for 99.9% of participants to engage. It doesn’t make sense for either Red Planet, or the responder.
My understanding is that survey rewards programs work for people who have spare time, and are willing to spend it earning some incremental rewards. e-rewards, for example, have been doing this for yonks. In my opinion, I hope more fixed reward surveys will come through from Red Planet for those who want to spend their time doing this.
As consumers, it’s worth remembering that the collection of this data will yield commercial value for Red Planet, and we choose how we want to spend out time – so make sure that the exchange of points for your time stacks up for you before you engage.
This is the first time I have had a survey sent to me.
I have been a member of QFF since 1997, and a loyal customer, but since being forced to travel on other airlines in the oneworld group, Qantas is like travelling on a third world plane.
Why do classic rewards and points plus pay, have such a variation in points needed, more than 4 fold, a practical impossibility to earn.
They need to stop all this advertising to earn money and get back to grass roots and become an airline, with decent seats, places to travel to in Aus. with decent prices. we find it is cheaper to go O/S.
I have not received any surveys, sent them an email and no reply after 2 weeks!!
Is this a dead site, died of natural causes and nobody is there to tell us that this site is no longer functioning!?
Yeah – I’ve never received an invites or anything for this and AFAICT there’s no way to register.
Hi
I did get the initial email but didn’t register. How can I register now ?
The website is asking for a password ?
Thanks
Dan
Hey Dan – just checked this out myself, you’re right that it seems hard to register without being invited. Might be worth an email to the address on https://redplanet.qor.com.au/Contact.aspx and see if they’ll join you up?
Wonder if this was a targeted email? I never received the invite.
Interesting. You might be able to register through https://redplanet.qor.com.au
Nice story,my attitude is identical. No go QF on this one. On your point about the huge profitability on the QF FF program, it seems inequitable to me that all those who continue to support the FF program get absolutely no recognition from QF. Its all about the number and class of flights, no supporting the FF partners. So, you get points but no status recognition for supporting the most profitable part of the QF business.
Personally, I become less committed to QF each year, pricing is uncompetitive internationally, VA is a far more competitive airline, with a better culture and in my personal experience a better understanding of customer loyalty, and its value.
I went through the process and completed the 2 surveys. I had 15 mins to kill so I thought – why not?
Personally I am not against surveys of this nature provided that they’re not formatted badly or ask really convoluted questions. This happens way, way too often.
There was overlap on approx. 25% between the 2 surveys which was poor and could have easily been overcome but these areas of overlap were very quick to answer so not a dealbreaker.
My personal opinion is that I don’t really mind organisations like Qantas having this type of info, especially if it gives them a better understanding of who I am, thus enabling more specific and relevant marketing towards me. Hell, they’re going to market to all of us anyway so why not get content that I may actually want to receive? (unfortunately in reality almost no companies actually use the data they collect for personalised marketing but that’s a whole other issue)
Sure the incentive needs work but I think they’re just dipping their tow in the water and will probably gauge response rates before tweaking the offers.
In my email, it states that you will earn 300 points per survey from August 2015
Thanks, reread and updated. It’s “up to 300” which doesn’t sound too promising.