Qantas is adding David Jones to its growing list of on-the-ground partners, with this ‘major’ new loyalty partnership set to launch later this year. The move comes as the high-end department store readies its revamped loyalty scheme, David Jones Rewards.

Shoppers will be able to earn and redeem Qantas Points directly through David Jones as an alternative to David Jones rewards points. Qantas has yet to confirm any details of the partnership, including earn rates and other potential benefits. However, Point Hacks understands that customers will be able to swap points in some form.

Andrew Glance, CEO Qantas Loyalty, describes the tie-up as a ‘landmark’ partnership.

Qantas Loyalty CEO Andrew Glance talks about the partnership. Photo: Brandon Loo

“Once live, [this partnership] will offer members even more opportunities to be rewarded when shopping the brands they love. The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories,” he said.

What will the partnership look like?

While we don’t know the details until David Jones Rewards officially launches later in 2025, Glance explains that this will be the most comprehensive collaboration between a department store and loyalty program in Australia.

Currently, customers can earn Qantas Points at David Jones by clicking through the Qantas Shopping portal. Velocity Frequent Flyer has a partnership with Myer, though members are limited to redeeming Velocity Points when shopping online. The Qantas and David Jones partnership looks to take it a step further with reciprocal earn and burn.

Interestingly, Qantas’ former Loyalty CEO, Olivia Wirth, is currently in the top position at Myer. Could a revamp of the Myer One loyalty program and its partnership with Velocity be on the cards?

This article will be updated when further details are known.

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Brandon attended the partnership launch in Sydney as a guest of Qantas.


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Qantas launches partnership with David Jones was last modified: June 5th, 2025 by Brandon Loo