Qantas launches partnership with David Jones
Coming soon later in 2025: another way to earn and burn Qantas Points.

What we'll be covering
Qantas is adding David Jones to its growing list of on-the-ground partners, with this ‘major’ new loyalty partnership set to launch later this year. The move comes as the high-end department store readies its revamped loyalty scheme, David Jones Rewards.
Shoppers will be able to earn and redeem Qantas Points directly through David Jones as an alternative to David Jones rewards points. Qantas has yet to confirm any details of the partnership, including earn rates and other potential benefits. However, Point Hacks understands that customers will be able to swap points in some form.
Andrew Glance, CEO Qantas Loyalty, describes the tie-up as a ‘landmark’ partnership.

“Once live, [this partnership] will offer members even more opportunities to be rewarded when shopping the brands they love. The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories,” he said.
What will the partnership look like?
While we don’t know the details until David Jones Rewards officially launches later in 2025, Glance explains that this will be the most comprehensive collaboration between a department store and loyalty program in Australia.
Currently, customers can earn Qantas Points at David Jones by clicking through the Qantas Shopping portal. Velocity Frequent Flyer has a partnership with Myer, though members are limited to redeeming Velocity Points when shopping online. The Qantas and David Jones partnership looks to take it a step further with reciprocal earn and burn.
Interestingly, Qantas’ former Loyalty CEO, Olivia Wirth, is currently in the top position at Myer. Could a revamp of the Myer One loyalty program and its partnership with Velocity be on the cards?
This article will be updated when further details are known.
Brandon attended the partnership launch in Sydney as a guest of Qantas.
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I dropped my DJ’s card with the move from AMEX to Latitude as there was no airline points partner
And yeah, “1 in 2 Qantas Frequent Flyers shop regularly at David Jones” came straight out of the press release, not even a ‘fact’ as much as a “claim” by Qantas PR, and an unbelievable claim at that. So you’re saying that with over 15 million Qantas Frequent Flyers, 7.5 million of these “shop regularly” at DJs? LOL, come on, that doesn’t pass the pub test. If that many people were regular shoppers then DJs would be packed instead of being a ghost town, plus there aren’t THAT any DJs stores around anyway, and no way are they such a heavyweight in online shopping that you could say “Oh, those 7.5 million Qantas Frequent Flyers are shopping online.”
Come on, Point Hacks, you should be better than this.
I agree with your point re: the shopping statistic and have refocused the quoted comments from Andrew.
Reads like fluff content just to keep Qantas happy.
Seems totally made up.