Qantas is adding David Jones to its growing list of on-the-ground partners, with this ‘major’ new loyalty partnership set to launch later this year. The move comes as the high-end department store readies its revamped loyalty scheme, David Jones Rewards.
Shoppers will be able to earn and redeem Qantas Points directly through David Jones as an alternative to David Jones rewards points. Qantas has yet to confirm any details of the partnership, including earn rates and other potential benefits. However, Point Hacks understands that customers will be able to swap points in some form.
Andrew Glance, CEO Qantas Loyalty, describes the tie-up as a ‘landmark’ partnership.
“Once live, [this partnership] will offer members even more opportunities to be rewarded when shopping the brands they love. The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories,” he said.
What will the partnership look like?
While we don’t know the details until David Jones Rewards officially launches later in 2025, Glance explains that this will be the most comprehensive collaboration between a department store and loyalty program in Australia.
Currently, customers can earn Qantas Points at David Jones by clicking through the Qantas Shopping portal. Velocity Frequent Flyer has a partnership with Myer, though members are limited to redeeming Velocity Points when shopping online. The Qantas and David Jones partnership looks to take it a step further with reciprocal earn and burn.
Interestingly, Qantas’ former Loyalty CEO, Olivia Wirth, is currently in the top position at Myer. Could a revamp of the Myer One loyalty program and its partnership with Velocity be on the cards?
This article will be updated when further details are known.
Qantas American Express Ultimate
- Sign-up Bonus:
- Up to 100,000 bonus Qantas Points¹
- Rewards Earn Rate:
- 1.25 Qantas Points earned per $1 on eligible everyday purchases. 2.25 Qantas Points per $1 spent on selected Qantas products and services in Australia. 0.5 Qantas Point per $1 at government bodies in Australia. After a total of 100,000 Qantas Points is earned in a calendar year, the everyday earn rate will change from 1.25 to 1 Qantas Point per $1 spent.
- Annual Fee:
- $450 p.a.
- Offer expires
- 5 May 2026
- Earn 70,000 bonus Qantas Points when you spend $5,000 in the first 3 months, plus an additional 30,000 Qantas Points when you spend a minimum of $1 on your Card within 90 days of paying your second year annual Card Fee¹. (Offer ends 5 May 2026. New Amex Card Members only. T&Cs apply.) This card includes an annual $450 Qantas Travel Credit, two Qantas Club Complimentary Lounge Invitations after eligible Qantas spend each year, complimentary international travel insurance, and Qantas Wine Premium Membership (valued at $99). Earn 1.25 Qantas Points per $1 on everyday spend, 2.25 on Qantas purchases, and 0.5 on government payments. The annual fee is $450.
Brandon attended the partnership launch in Sydney as a guest of Qantas.
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Soooo…. We’re *back* to earning Qantas Frequent Flyer points at DJs. They used to be QF’s preferred major department store a decade or less ago before they switched to Myer. I earned a ton of points shopping at DJs online, especially when they had multi-point offers. I’m side-eyeing claims of a ‘landmark partnership’ hard.
But isn’t this a something burger if you can now earn QANTAS points on the DJ’s credit cards?
I dropped my DJ’s card with the move from AMEX to Latitude as there was no airline points partner
What a massive nothing-burger, I am surprised that Point Hacks even ‘reported’ on this, not that there was anything to really report, but hey, a free PER-SYD-PER flight is hard to resist, am I right?
And yeah, “1 in 2 Qantas Frequent Flyers shop regularly at David Jones” came straight out of the press release, not even a ‘fact’ as much as a “claim” by Qantas PR, and an unbelievable claim at that. So you’re saying that with over 15 million Qantas Frequent Flyers, 7.5 million of these “shop regularly” at DJs? LOL, come on, that doesn’t pass the pub test. If that many people were regular shoppers then DJs would be packed instead of being a ghost town, plus there aren’t THAT any DJs stores around anyway, and no way are they such a heavyweight in online shopping that you could say “Oh, those 7.5 million Qantas Frequent Flyers are shopping online.”
Come on, Point Hacks, you should be better than this.
Hi Jack, thanks for your comments. Look, you’re not wrong. Behind the scenes, Qantas did not tell us what the event was about when organising travel, only that it was for a frequent flyer announcement. I assure you there is no allure to a tiring overnight Sydney return trip from Perth just for the sake of flying (which earns nothing when it is a media flight anyway).
I agree with your point re: the shopping statistic and have refocused the quoted comments from Andrew.
Totally agree Jack.
Reads like fluff content just to keep Qantas happy.
1 in 2 Qantas FF shop regularly at David’s Jones. And what’s the source of that fact?
Seems totally made up.