Beyond: that’s the new name for Virgin Australia’s invite-only, better-than-Platinum membership. It promises VIP treatment – think dedicated phone lines and special private lounges. If that sounds like the domain of the rich and powerful, that’s because it is. Virgin Australia Beyond’s entry list is still a closely guarded secret.

Virgin Australia Beyond is reserved for our most loyal and valued guests and signifies a fresh take and a move forward on enhanced status and service, in true Virgin Australia style.

– Jayne Hrdlicka, Virgin Australia CEO, 7 April 2022

But here’s everything we know about life beyond those shuttered doors.

Virgin Australia Beyond lounges to open soon

With much fanfare, Virgin Australia will reopen its premium Beyond lounges in Melbourne, Sydney and Brisbane on 20 April 2022. These exclusive lounges first shut their doors on 23 March 2020, at the height of the pandemic.

In an email being sent out to invited members, the airline’s CEO Jayne Hrdlicka promises “a relaxing and unobtrusive space.” Guests can look forward to an a-la-carte menu and plenty of privacy as they relax before the flight.

An email being sent out to new Virgin Australia Beyond members.

Point Hacks will be at the launch of the Beyond lounges on 20 April – stay tuned for our special sneak peek.

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Tighter guest list for VIPs

Not all previous members of Virgin’s previous VIP program, The Club, will make it into this newest iteration. Point Hacks understands that the secret criteria include corporate accounts that drive significant spending onto Virgin Australia flights. Access to this invite-only program might also be able to be negotiated through corporate contracts.

Memberships in Beyond are valid for 12 months at a time and are extended to the spouse or life partner of an eligible member. Some members might also be put on a trial six or nine-month membership, depending on individual circumstances.

And for anyone who didn’t make the cut to Beyond, a Velocity Platinum membership will be bestowed upon them to soften the blow.

Summing up

Virgin’s decision to continue with ‘Beyond’ is excellent news for both the airline and corporate travellers. It shows that there is still room for premium travel in Virgin 2.0. Having a set of exclusive perks is sure to drive heavy-hitting commercial spending on Virgin Australia, which also launched the revamped Business Flyer program for SMEs recently.

Those who make the grade will look forward to special dining in the lounges, and special attention with each flight. Access to Virgin Australia Beyond is still invite-only, but that’s the nature of the game.

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Virgin Australia Beyond: the airline’s new invite-only tier was last modified: April 8th, 2022 by Brandon Loo