Count this as news I didn’t expect to see this week – Coles’ flybuys program and Etihad Guest are teaming up to allow transfers of flybuys points to Etihad Guest miles.
The transfer rate is an effective 1 flybuys point = 0.4 Etihad Guest miles, which is actually fairly respectable given the usual value of 0.5c per flybuys point for other redemption options.
You’ll need to transfer a minimum of 10,000 flybuys points for a minimum of 4,000 Etihad Guest miles.
This partnership almost made me spit my coffee out when I saw it. I didn’t expect to see an Etihad and Coles partnership, with most gossip centring on a hookup with Velocity, if anyone, in the near future.
It opens up a range of redemption opportunities with Etihad Airways and it’s partners, including Virgin Australia.
Earning Etihad Guest miles when using the flybuys program
Given Etihad are a flybuys redemption partner, anywhere you can earn flybuys points will now become an Etihad Guest earn partner as well.
flybuys have this list of earn partners on their site:
- Coles Supermarkets
- Coles Credit Cards
- Coles Express
- Coles Insurance
- Coles Prepaid Cards
- Etihad Airways
- First Choice Liquor
- flybuys Dining
- flybuys eShops
- Kmart Tyre & Auto Service
- Weight Watchers
I’ll sift through some of these partners over the coming days and see what new earn opportunities are most appealing in a future post.
The partnership also offers 1 flybuys point per $ spent on Etihad Flights (or an additional 0.4 Etihad Guest miles per $), on top of the Etihad Guest miles earned on your flight.
This is bonused to 5 points per $ (or 2 Etihad Guest miles per $) to launch the partnership until December 31st, along with a 25% discount on some Etihad Guest flights booked by 3rd November and flown by 4th December.
Earning Etihad Guest status from spend at Coles and Liquorland
You can also earn Etihad Guest tier miles, which count toward Etihad Guest elite status, from your spend at Coles, Coles Online, Coles Express, Liquorland and First Choice Liquor.
You’ll earn tier points at a rate of 1 point per $ spent, with a cap of 2,500 points per month.
You’d need 25,000 tier points to get Silver Etihad Guest status, so this isn’t a shortcut to Etihad lounge access – but could be useful to top up your account as an Etihad frequent flyer.
Tier points are also bonused to 3 points per $ until December 31st, and the cap increased to 5,000 tier points per month for the same period.
Options for using Etihad Guest miles
I have been meaning to cover the redemption opportunities for Etihad Guest miles for some time, and this news give me a nice kick to get this done.
There are some doors that are opened for some good value redemptions for Virgin Australia domestic flights for example.
The other win is to combine your credit card points (primarily American Express Membership Rewards) with your flybuys balance to get you closer to an Etihad Guest redemption for an Etihad flight to the Middle East or Europe.
More to come in the next few posts!