Global sportswear manufacturer adidas is one of the most recognisable brands in the world. Its signature three stripes logo dons a range of athletic and leisurewear. And if you’re looking to get more out of your next purchase, joining adidas’ loyalty program, adiClub, can unlock a range of benefits.

We dive into the details of adiClub and what to expect when you sign up.

What is adiClub?

Adidas’ loyalty program, adiClub, provides members with exclusive benefits and offers when shopping with adidas. Members can earn points from completing activities and progress through the adiClub tiers to unlock even more rewards. The program is free to join, and you’ll enjoy perks from the moment you sign up.

How do I earn adiClub points?

There are a number of ways for members to earn adiClub points:

  • Creating an adidas account and completing your profile
  • Making purchases
  • Reviewing adidas products
  • Participating in adidas events
  • Tracking your workouts in the adidas Training by Runtastic app
  • Tracking your activities in the adidas Running app

Points can be earned when shopping online, provided you’re logged into your account. You can also earn points in-store by presenting your adiClub pass at the counter, which can be accessed via your online account. Alternatively, you can download the adidas app to access your adiClub pass on the go.

Note that if you return a product, you’ll lose any adiClub points awarded for that purchase.

How do I redeem adiClub points?

Your adiClub points not only determine your tier in the program, but you can redeem them for some exciting rewards, too:

  • Products from the adidas online store
  • Gift cards
  • Tickets to experiences like sporting events or concerts
  • Charity donations

All adiClub points have a 12-month expiry, so be sure to redeem your rewards before then.

What are the benefits of adiClub membership?

There are four levels of the adiClub program. As you progress through the tiers, you’ll unlock more benefits and offers.

Level 1: 0-999 points

Level 1 is adiClub’s entry-level tier. As soon as you sign up for the program, you’ll begin enjoying benefits immediately. These include:

  • Free delivery on all adidas purchases
  • Member access to exclusive releases
  • Early access to sales

Level 2: 1,000 – 3,999 points

Level 2 unlocks even more rewards, in addition to all the benefits of Level 1. Here are the extra perks you’ll receive:

  • A birthday gift
  • Special offers
  • Three months of free premium access to adidas Running and Training apps

Level 3: 4,000 – 9,999 points

Once you reach 4,000 points, you’ll unlock Level 3 of adiClub. Members enjoy all the benefits of Level 1 and Level 2, plus the addition of the following:

  • Early access to new adidas products
  • Next-level service
  • A personal touch as a token of thanks

Level 4: 10,000+ points

The program’s highest tier, Level 4 gives members the ultimate VIP treatment. In addition to all the benefits of Levels 1-3, members can enjoy:

  • Level 4 member-exclusive experiences and tickets to special events
  • 12 months of free premium access to adidas Running and Training apps

You’ll stay at the same level until you earn enough points within a year to move up to the next level.

adidas loyalty program
View your adiClub member benefits in your profile.

How can I maximise my rewards?

Want to boost your rewards when shopping with adidas? Here are our top tips.

Earn Qantas Points when you shop with Qantas Shopping

With Qantas Shopping you can earn Qantas Points in addition to adiClub points. Simply click through the online portal to track your purchase and complete your order via the adidas website. You’ll earn four Qantas Points per $1 spent on eligible items. And keep an eye out for bonus point offers throughout the year to boost your Qantas Points balance.

Earn Velocity Points when you shop with Velocity e-Store

If you prefer to earn Velocity Points, you can use the Velocity e-Store instead. Clicking through the portal and completing your order on the adidas website will award you two Velocity Points per $1 on eligible purchases. During promotional periods, you could earn more Velocity Points per dollar via the Velocity e-Store.

Pay with a points-earning credit card

Do you have a credit card that earns frequent flyer points? You could triple-dip on rewards when shopping with adidas. Click through your preferred online shopping portal above and check out on the adidas website to collect frequent flyer points and adiClub points, respectively. Then, pay for your purchase using a points-earning credit card to maximise your rewards. You could earn one Qantas Point per $1 spent with the Qantas Premier Platinum, or 1.25 Velocity Points per $1 spent with the American Express Velocity Platinum card.

How do I join adiClub?

It’s free to join adiClub. Head to the adiClub website to sign up online using your email address, Apple ID, Facebook account or Google account.

Plus, you’ll receive a special welcome gift just for signing up to adiClub.

Summing up

If you shop regularly at adidas, joining the adiClub loyalty program is a great way to unlock perks like free delivery, early access to product launches and member-exclusive experiences. The program is free, easy to join, and you’ll start earning rewards straight away.


Is adiClub free?

Adidas’ loyalty program, adiClub, is free to join.

How do I become an adiClub member?

Visit the adiClub website and enter your details to sign up.

What can I do with adiClub points?

Points can be redeemed for products in the adidas online store, gift cards, tickets to sporting events and concerts, or donations to charity.

Do adiClub points expire?

Yes. All adiClub points expire after 12 months.

The Ultimate Guide to adiClub was last modified: January 10th, 2024 by Victoria Kyriakopoulos