When is buying SPG points worth it? For use on flights or hotels?

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Hello

Recently I noted that SPG currently have an offer till the 20th of July 2018 where you can purchase SPG points for an 35% discount. This equates to around USD 2.27 cents a point or AUD 3.0 cents per point (based on purchasing 30000 SPG points at the USD$682.50 promotional price).

Looking on the SPG and Marriott websites I struggled to see where I would benefit (save money) from purchasing and using points for a booking, rather than using cash outright.

I was therefore wondering is it worth purchasing SPG points for a flight and/or hotel redemption?

If yes, could you please provide some examples where it would actually be worth it.

Thanks Benj

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