In an Asia-Pacific first, Qantas and hotel chain Accor will enter into a deeper partnership in mid-2021 that will see members from both of their loyalty programs rewarded with extra points-earning opportunities.
Customers are at the heart of this joint venture and the combined strength of Accor and Qantas will bring significant extended benefits.– Simon McGrath, Accor Pacific CEO
The partnership will apply for Accor hotel stays across the Asia-Pacific region, as well as across Qantas’ own domestic and international flights. Full details of the partnership will be revealed ‘early next year’.
It’s also expected top-tier members of either program will receive a set of reciprocal travel benefits, and there will be more ways to redeem both Qantas and ALL points for reward flights and stays.
From next year, eligible members of Qantas’ and Accor’s loyalty programs will earn twice when they fly or stay with the two brands. This is an entirely new way to recognise the loyalty of our frequent flyers which we know will be very popular.– Olivia Wirth, Qantas Loyalty CEO
What could the Qantas and Accor partnership look like?
A key term in today’s media release is ‘eligible members’. It’s not yet clear whether these improved benefits might only be accessible by those with some form of elite Qantas or ALL status membership.
The main feature will be the ability to double-dip on points:
- You could earn Qantas Points on Qantas-operated flights, plus bonus ALL points
- You could earn ALL points on Accor Asia-Pacific hotel stays, plus bonus Qantas Points
Remember that ALL points, including those earned on Qantas flights, can be transferred to more than 30 other airline frequent flyer programs. You could send it back to Qantas to top-up your account, or even to Velocity Frequent Flyer (how’s that for irony!)
Top-tier members of either program could receive certain benefits. For example, Qantas Platinum Frequent Flyers might be offered complimentary late check-out and a room upgrade. Perhaps ALL Diamond status members will get priority check-in and boarding, and even lounge benefits.
There could even be status-matching opportunities available, similar to an existing offer with American Airlines and Hyatt. The airline’s invite-only ConciergeKey members receive Hyatt Globalist status, the highest tier.
Meanwhile, United Premier Gold members and higher gain complimentary Marriott Bonvoy Gold Elite status. That partnership also gives a 10% boost when transferring Marriott Bonvoy points to MileagePlus miles, which is another avenue Qantas and Accor could explore.
Full details on the Qantas-Accor partnership, including earning rates and other reciprocal benefits, will be announced later in 2021.
There is an interesting trend of airline and hotel tie-ups forming around the globe. In many ways, it’s a perfect match as the two are so intrinsically inseparable. The partnership between Qantas and Accor looks like it can deliver real new benefits to members.
American Airlines and Hyatt’s partnership appears to be the closest match, as elite members can earn bonus points or miles on both hotel and flight bookings.
Emirates and Marriott have a similar arrangement under a program called ‘Your World Rewards’, though once again, it’s only for elite members of both programs.
Closer to home, Singapore Airlines KrisFlyer and Shangri-La partner up in the Infinite Journeys program, which provides two-way points redemption, accelerated membership status and more.