Woolworths Rewards and Qantas Frequent Flyer have refreshed their partnership. The conversion rate to Qantas Points has increased when shopping at Woolworths, BIG W, BWS and participating Caltex and Caltex Woolworths co-branded fuel outlets.

How many Qantas Points did I previously earn at Woolworths?

The conversion rate up until 30 September used to be 2,000 Woolworths Rewards points to 870 Qantas Points. That means you were effectively earning 0.435 Qantas Points per dollar spent.

How many Qantas Points will I now earn at Woolworths?

As of 1 October, the conversion rate has jumped to 1,000 Qantas Points. That means that you will now earn 0.5 Qantas Points per dollar spent. This represents an almost 15% increase in the earn rate.

Qantas-Woolworths Rewards conversion rate

WooliesX Managing Director Amanda Bardwell said:

Our members have told us they love our Qantas Frequent Flyer partnership, but want it to be simpler, faster and more rewarding.

How does this compare to the Velocity-flybuys relationship?

When shopping at Coles-branded outlets, the conversion rate of 2,000 flybuys points to 870 Velocity Points is the same as the old Woolworths Rewards-Qantas one.

However, there are reliably at least two 15% transfer bonuses offered each year, usually in May and November but often more frequently. This effectively ups the conversion rate to the same as the new Woolworths Rewards-Qantas one.

Velocity flybuys partnership launch
You’ll also earn Velocity Status Credits when shopping at Coles, something that Woolworths does not offer with Qantas

What’s the other positive change that was recently made?

Previously, your Woolworths Rewards points were only converted into Qantas Points every three months.

Now, whenever your Woolworths Rewards balance reaches 2,000 points, they will be converted into Qantas Points within 24 hours.

Summing up: my take

This is a positive change for Woolworths Rewards and Qantas Frequent Flyer members. They will now earn 15% Qantas Points when shopping and will have points land in their Qantas account more frequently.

However, given Qantas’ devaluation of its award charts two weeks ago by (not coincidentally) 10-15% for premium cabin redemptions, this is not all that surprising. (I must note that Economy Class redemptions have become cheaper, though.)

Point Hacks readers have recently reported that targeted bonus point offers from Woolworths have dried up considerably. They say that flybuys is offering better deals, meaning that this change in earn rate shouldn’t necessarily have you shifting your supermarket loyalty.

How do I opt-in to earning Qantas Points at Woolworths?

You can link your Woolworths Rewards and Qantas Frequent Flyer accounts on either the Woolworths or Qantas website.

Qantas-Woolworths Rewards account linking
It’s easy to link your accounts on the Qantas website

You can also choose not to link your accounts and instead use 2,000 Woolworths Rewards points to get $10 off your next shop. However, we value the Qantas Points at double that ($20), so I’d recommend linking your accounts. Plus, it will help to keep your Qantas Points from expiring.


A quick overview of the Woolworths Rewards-Qantas Frequent Flyer partnership

Woolworths’ partnership with Qantas Frequent Flyer directly competes with its rival Coles’ link-up with flybuys. In this guide, I give you information the partnership and my take on how to maximise your points earn.

It is relatively simple but still needs a little explaining.

  1. You’ll earn 1 Woolworths Rewards point for each dollar you spend at Woolworths, including supermarkets, online, BWS and Caltex
  2. If you do nothing, your Woolworths Rewards points will go towards a discount on your shopping at checkout—each point is worth 0.5c (this is the same as flybuys, by the way)
  3. If you decide you’d prefer Qantas Points, you can choose to redeem 2,000 Woolworths Rewards points for 1,000 Qantas Points instead but you’ll need to select this option on the Woolworths Rewards or Qantas website to start the automatic transfers. Points are swept over whenever your balance hits 2,000 Woolworths Rewards points
Woolworths Rewards Benefits 201608 | Point Hacks

How many points will you earn?

For each dollar spent:

  • You’ll earn 1 Woolworths Rewards point, equivalent to 0.5c in cash discount
  • This equates to 0.5 Qantas Points per dollar spent (1,000 Qantas Points per 2,000 Woolworths points)

Comparing to the Coles-flybuys partnership, for each dollar spent:

  • You’ll earn 1 flybuys point, equivalent to 0.5c in value (same as Woolworths)
  • This equates to 0.435 Velocity Points

Note that you will not earn any points on smoking products, gift cards, mobile recharge, Woolworths Mobile, travel cards and tickets, delivery charges, internet cafes, Carpet Care, Woolworths Flowers or lottery products.

You can also earn bonus points from offers sent to your inbox.

What does this mean in terms of points values?

As we’ve discussed in depth before, valuing your points is really important for you to make an informed decision on how you earn and use them.

Because you have a cash equivalent for your Woolworths Rewards points (a discount off your shopping), we can unequivocally say that each Qantas Point you earn is costing you 1c.

Why? 2,000 Woolworths points = $10 in Woolworths credit or 1,000 Qantas Points. You are forgoing $10 in credit to pick up 1,000 Qantas Points, so each Qantas Point is being earned at 1c each.

Is this a good deal? Well, it’s OK—I value my Qantas Points higher than 1c.

If you are points-rich, then it’s probably worth taking the cash; if you want more Qantas Points, then it is not a bad rate at which to acquire them.

How to save time by tapping your digital device at the checkout

Instead of having to scan your plastic Woolworths Rewards card to earn Woolworths Rewards points (convertible to Qantas Points), you can add your card to your digital waller.

All you need to do is go to the Woolworths Rewards website on your device, log in and you’ll see the option to add your card to your digital wallet:

Woolworths Rewards Iphone Screenshot | Point Hacks

Follow the prompts and then you’ll be able to earn points at the checkout. For example, iPhone users can just double-click the Home button (you don’t have to unlock the phone), select your Woolworths Rewards card, tap it on the credit card terminal and verify your identity with your Touch ID or Passcode.

Woolworths Rewards Iphone Screenshot | Point Hacks

Important notes:

  • This is available on iPhones (6 or later) and Android phones (Lollipop 5.0 or later)
  • This option does not work at petrol stations, Big W, Dan Murphy’s or at stores in Tasmania, so to get your fuel discount, you still need your plastic card
  • You do not need to be connected to the internet to scan your card but you do need to be connected to register in the first place
  • You can have multiple Woolworths Rewards cards on one device
  • You can still use your plastic card as normal

Here is the FAQ page.

What about previous versions of the program?

I have avoided a comparison to the old Everyday Rewards program so far, to avoid drawing any negative conclusions about Woolworths Rewards to this point. The old Everyday Rewards program had almost double the Qantas Points earn rates, but only on basket sizes over $30.

But that just doesn’t matter—there is no chance of the old program coming back, so we won’t waste any more time thinking about it.

Worth noting is that the new program at least allows you to earn points on smaller transactions, which is a bit of a behaviour change if you were used to trying to batch your grocery shopping to get over the $30 minimum threshold before—you don’t need to worry about that now.

Summing up

Previously, this program was not appealing enough to really make shopping at Woolworths to earn Qantas Points a complete no-brainer.

Neither Coles or flybuys had a standout feature which meant you should absolutely choose one program and supermarket over the other.

However, if you are doing your grocery shopping online, then the bonus Qantas Points available may sway your decision.

It is worth remembering points earn opportunities from using a credit card that offers bonus points for supermarket shopping will usually outweigh bonus points offerings from the supermarkets themselves.

Great news: you’ll now earn 15% more Qantas Points at Woolworths was last modified: October 2nd, 2019 by Matt Moffitt